The actual story is more complicated. Spice DAO has acknowledged that it does not own any of the “Dune” characters, saying “while we do not own the IP to Frank Herbert’s masterpiece, we are uniquely positioned with the opportunity to create our own addition to the genre as an homage to the giants who came before us.” Instead, they appear to be planning to develop an original property based on Jodorowsky’s unique aesthetic vision for his “Dune” movie.
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Much has been made of Jodorowsky’s ambitious plans for a “Dune” adaptation, which was set to star Mick Jagger, Salvador Dali, and Orson Welles with original music by Pink Floyd. “Jodorowsky’s Dune,” a 2013 documentary directed by Frank Pavich, attracted newfound attention to what was already one of Hollywood’s legendary unmade projects. Now that Spice DAO has possession of all of his concept art, much of which was previously unseen, they could theoretically use it as a jumping off point for their own show.
A DAO is a form of company that seeks to eliminate human error by automating decision making through the use of smart contracts on the Ethereum blockchain. Its investors consist of “Dune”-loving crypto fans who believe in the group’s automated transaction processes and commit money to help finance Spice DAO’s creative goals. While they do not need to own Jodorowsky’s bible to be influenced by his vision, the flashy purchase could attract publicity and investors to help get future projects off the ground.
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