Seed&Spark’s streaming platform allowed filmmakers to submit their work directly; accepted projects enjoyed a 50-50 revenue split. About 100 creators, representing about 200 titles, opted to have their titles transferred to IndieFlix. Similarly, IndieFlix allows filmmakers to submit their work directly to the platform for consideration. They’re paid based on a model that pools subscription revenue and pays filmmakers on a minutes-watched rate.
“With the Seed&Spark library, my goal is to get it live and have a home for that content,” said IndieFlix CEO Scilla Andreen. “It represents community, which is what we are — we use films to connect people.” Seed&Spark CEO Emily Best said her company is refocusing distribution efforts around programs that use independent short films from around the world as part of implicit bias and other workplace trainings. That was a piece of the company’s business born out of the pandemic that it has found new success in, with more developments in that realm to be announced soon. “IndieFlix and Seed&Spark are among very few companies in this independent digital entertainment space who have survived the last decades, while also contending with these tremendous market forces of monopolistic power and consolidation at the top,” Best said. “We have stayed deeply focused on delivering on our mission, including shuttering business units that we don’t feel like completely serve, while finding business lines that nobody else is finding because they’re still competing in the monopolistic space.” Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.
